Hi, I'm Ratnam —I build products users loveMarketing that drives growthDesigning strategies that convertWhere tech meets storytellingI build products users love
About Me
I’m a product marketing leader who thrives at the intersection of strategy, systems, and storytelling. From launching features and scaling GTM efforts to growing monetization funnels for 1M+ creators, I specialize in connecting product value with people.
Recently promoted at Cosmofeed for leading full-funnel adoption initiatives, I bring the ability to distill complex product journeys into clean, high-conversion campaigns — across creators, communities, and teams.
Notable Projects
A selection of my creator collaborations and personal tools.
Featured Tool
Creator Collaborations
Health with VG
Dr. Anuj Pachhel
YouTube
The Way of Yoga
Anuragg (Anurag Shukla Speaks)
Professional Experience
My journey in product marketing and beyond.
- Boosted feature adoption by 28% via onboarding and education.
- Enhanced lead quality by 22% via ICP refinement.
- Collaborated on roadmap prioritization with product teams.
- Conducted product discovery and usability testing.
- Spearheaded integration of AI tools for user insights and retention strategies.
- Led GTM strategies and lifecycle campaigns.
- Increased retention through personalized engagement.
- Directed cross-functional product launches.
- Made personalized campaigns for users to increase lead conversion.
- Developed AI-powered recommendation workflows enhancing conversion rates.
- Scaled creator base by 35% via SDR-led outreach.
- Streamlined onboarding and monetization pathways.
- Achieved 40% MoM revenue growth.
- Built onboarding SOPs and CRM dashboards.
- Delivered demos, consultations, and campaigns.
Skills & Tools
My technical and operational toolkit.
CRM & Lifecycle
- HubSpot
- LeadSquared
- Mailchimp
- Systeme.io
- Email Automation
Messaging & Automation
- Gupshup
- Twilio
- Wati
- AiSensy
- WhatsApp API
- Make (Integromat)
- n8n
Growth & Analytics
- Meta Pixel
- Google Analytics
- Google Firebase
- LinkedIn Campaign Manager
Platforms & Ops
- Notion
- Webflow
- SuperProfile
- Canva
CRM & Lifecycle
- HubSpot
- LeadSquared
- Mailchimp
- Systeme.io
- Email Automation
Certifications & Learning
My commitment to continuous skill development.
Get In Touch
Let's connect and discuss how I can help.
I'm always open to discussing new projects, creative ideas, or opportunities to be part of an ambitious team. Feel free to reach out via email or connect on LinkedIn.